A STUDY ON ROLE AND APPLICATIONS OF AUGMENTED REALITY IN TOURISM: ITS CHALLENGES AND FUTURE PROSPECTS

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WASEEM AKRAM
Rakesh Kumar

Abstract

Augmented reality (AR) innovation, however, is altering the explorer's involvement by influencing the wanting to travel significantly more consistent, intelligent, and basic. This innovation makes it conceivable to layer computerized improvements over a current reality or genuine situation.
AR innovation additionally changes how one can discover and encounter nearby attractions, culture and excitement. Utilizing applications controlled by AR, Tourists cannot just research and explore to the spots they wish to visit, yet they can encounter them in a considerably more significant path with advanced overlays containing intuitive data about the way of life or history of the site. For instance, when going to a historical center, they can sweep or take photographs of displays, and breathe life into them with AR, with intuitive data and diversions.
AR data frameworks can help voyagers in getting to important data and enhancing their insight with respect to a touristic fascination or a goal, while upgrading the visitor experience and offering expanded levels of diversion all through the procedure. In particular, such data frameworks can customize the conveyance of the multimedia content as per the client's qualities and the utilization setting, subsequently supporting their organization for various situations.
AR innovation is as of now utilized as a part of various fields, for example, solution, instruction and reproduced preparing among others. It is likewise utilized inside the tourism division, planning to enhance the traveler encounter. From one perspective, a few cases have demonstrated that AR can help traveler associations and experts towards contacting a more extensive group of onlookers by filling in as the conveyance innovation of engaging sight and sound substance and portable applications, fineâ€tuned to different learning levels.

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