A CASE STUDY ON DELHI MCD ELECTION PREDICTION USING SOCIAL MEDIA ANALYTICS
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Abstract
The growing popularity of social media to share person thought regarding any topic has opened an arena where popularity and sentiment to people regarding various political parties in India can be explored. Social media has witnessed voluminous data related to different political campaigns in the different parts of the world. Researchers have provided analysis for various political campaigns prior to election process and post election as well. In this paper, Twitter has been used as a forum to understand the sentiments of citizens of India towards various political parties viz. BJP, Congress and AAP, during pre-election process. Municipal Corporation of Delhi elections were held on 23rd April 2017 and we have analyzed the tweets originating in India few days prior to election date. The emotions of public in terms of anger, anticipation, disgust, fear, joy, sadness, surprise have been extracted based on their live opinion. These emotions have been related to the elections results and it has been observed that tweets are a valid indicator of political sentiments and it is feasible to use social media to predict electoral results.
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