DESIGN AND DEVELOPMENT OF SIMULATION TOOL FOR TESTING SEO COMPLIANCE OF A WEB PAGE – A CASE STUDY
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Abstract
Efficient search engines enable the end user to avail the target information as early as and as accurately as possible. Search engine optimization conforms to the act of optimizing the webpage in particular and a website in general so as to acquire a highest ranking in search engine results. The ranking is based on some pre-defined criteria which SEO encapsulates for generating right signal to the search engine. The basic methodology adopted for this purpose primarily focuses on enriching the website content and improving readability by making the web pages more search engine friendly. Several optimization tools exist for rendering the website search engine friendly. But all these tools operate like a black box where the internal details are not immediately revealed to an end user. To facilitate this, in the current work the authors have designed and developed a simulation tool for testing w3C compliance which is a necessary condition for making a webpage search engine friendly. The browsers do not complain against the violation of W3C compliance rules, however such violations do result in rendering the web page invisible to the search engine which in turn results less network traffic flow to the website. Among other things W3C and CSS compliance are the most basic rules which a website designer cannot afford to ignore. In the current work, the tool is designed and developed for the purpose which accepts an HTML document and computes its W3C compliance score. The tool meticulously analyzes the HTML code and generates several reports conforming to violation of rules, if any. Further, the tool has the provision for converting the document into W3C compliance document based on the specified ruleset.Finally, the tool has been tested by applying it to the case study of a hypothetical organization.
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