ANALYSIS OF SUPER MARKET USING ASSOCIATION RULE MINING
Main Article Content
Abstract
Supermarket analysis is a process to analyze the buyer’s habits to discover the correlations between the different items in their shopping cart. The findings of these correlations can help the retailers to establish a profitable sales strategy by considering frequently purchased items together by customers. Association rule mining is one of the famous data mining techniques used to discover the correlations between one item to another. Association rule mining technique has number of algorithms, but this research focuses on the effectiveness of the combination of the two association rule mining algorithms that are apriori algorithm and eclat algorithm for supermarket analysis. The collaboration of both the algorithms revealed that both methods use the same concept with different criteria of processing the association rules, but the rules itself remains the same.
Downloads
Download data is not yet available.
Article Details
Section
Articles
COPYRIGHT
Submission of a manuscript implies: that the work described has not been published before, that it is not under consideration for publication elsewhere; that if and when the manuscript is accepted for publication, the authors agree to automatic transfer of the copyright to the publisher.
Authors who publish with this journal agree to the following terms:
- Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgment of the work's authorship and initial publication in this journal.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work
- The journal allows the author(s) to retain publishing rights without restrictions.
- The journal allows the author(s) to hold the copyright without restrictions.