Effectiveness of Data mining in Banking Industry: An empirical study

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Published: Jun 20, 2017
DOI: https://doi.org/10.26483/ijarcs.v8i5.3441
Keywords:
Data mining, Knowledge Discovery in database, customer relationship management, banking

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Md Rashid Farooqi
Maulana Azad National Urdu University
Naiyar Iqbal
Maulana Azad National Urdu University

Abstract

Data mining is becoming important area for many corporate firms including banking industry. It is a process of analyzing the data from numerous perspective and finally summarize it into meaningful information, so data mining assist the bankers to take concrete decision. This paper is an attempt to analyse the data mining technique and its useful application in banking industry like marketing and retail management, CRM, risk management and fraud detection.

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Vol. 8 No. 5 (2017): May-June 2017
Section
Articles

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Author Biographies

Md Rashid Farooqi, Maulana Azad National Urdu University

Assistant Professor, Department of Management

Naiyar Iqbal, Maulana Azad National Urdu University

Research Scholar, Department of Computer Science & Information Technology

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