Search Engine Optimization Techniques- The Analysis

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Sandhya Dahake


In this paper, Search engine optimization (SEO) involves designing, writing, and coding a website in a way that helps to improve the volume and quality of traffic to your website from people using search engines. The SEO technique is used to increase the number of inbound links, which also helps to promote a website. In order to improve their website visit quantity, SEO techniques can make a better ranking in the search result using the keyword selection and deployment, high quality back links, rational website constitution, and rich content, etc. SEO Techniques includes website optimization, keyword optimization, link optimization, website submission etc. in which keyword optimization accounted for about 35% of all the factors. Crawler technology is adopted to reverse search engine’s relative search results in order to expand keywords.


Keywords- SEO, PR Value, link popularity, SEO-tools, Keyword Selection, Crawler Technology


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