A Modified Community Based Collaborative Approach for Web Search Personalization

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Pradnya Prakash Bhagat
Maruska Mascarenhas


Web search personalization is a strategy which accommodates differences between individuals and has become a vital element of modern search engines. Conventional personalization methods can prove effective only up to a certain level because of the limitation involved of treating web search as an isolated activity. Collaborative web search is an approach which tries to overcome this limitation by treating web search as a collaborative task in a community of like minded searchers. The community members can share their search experiences for the benefit of others while still maintaining their anonymity. The modified approach presented in this paper achieves community based personalization at the same time adding the benefits of reliability, efficiency and security to the web search.


Keywords: personalization; community; collaborative filtering; collaborative web search; stemming; stopwords; lexical database.


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