DATA SCIENCE: A SEARCH ENGINE OPTIMIZATION TOOLSET

Abstract

Search Engine Optimization (SEO) is  an important  aspect of a web page to gain importance for a search engine to be able to display it earlier in the search list. The optimization is based on a lot of factors such as  title, description, header tags and keyword density. Different search engines will have their own mechanisms that calculate the score of a keyword on the page and thus work out its ranking in the search order. The paper is to develop a generic SEO toolset which help a web developer analyse live web pages for a keywords and other components of the page which contribute to SEO. This paper would not only give exposure to a real life problem solving using Python, but would also make learners understand about Internet and Search Engines and how they relate to each other.