THE INFLUENCE OF TEXT STATISTICS AND READABILITY INDICES ON MEASURING UNIVERSITY WEBSITES
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Abstract
In this competitive world, websites are considered to be key trait of any organization’s effectiveness. An Institution website is a gateway to its statistics, products and services. The usability is very important feature of individual website to existence in digital setting for each institution. The different factors to measure Usability are Readability, Navigation, Structure, Organization and Content, Search and Retrieval, and Satisfaction. But in previous research to measure the website built on Readability aspect and the average grade of country grading system based on readability indices was somewhere missing. To address this issue, the aim of this paper is to evaluate the Readability indices and Text statistics of twenty-four websites of universities in Punjab. The Readability content of the websites’ is measured with six diverse indices such as, Flesch Reading Ease formula, Flesch Kincaid Grade Level Index, Gunning Fog Index, SMOG, Coleman Liau and Automated Readability Index and finally concluded with the analysis of websites against their readability indices.
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