WHY DO PEOPLE CODE SWITCH? A BRIEF ANALYSIS OF CHALLENGES FACED IN SOCIAL MEDIA TEXT

Abstract

In a bilingual or multilingual society people interact with each other using more than one language. Due to various language factors a situation arises which is known as code mixing or code switching. The capacity of code mixing increases with the number of languages learned by the user. It is commonly used in every area whether marketing, advertising, film industry, teaching etc. Nowadays social media has become the strongest platform for communication. There are numerous applications like Facebook, Twitter, Whatsapp, Skype and Instagram etc. which are being used for communication. The main focus of paper is on understanding of code mixed social media text in English and Punjabi.