Effectiveness of Data mining in Banking Industry: An empirical study

Md Rashid Farooqi, Naiyar Iqbal

Abstract


Data mining is becoming important area for many corporate firms including banking industry. It is a process of analyzing the data from numerous perspective and finally summarize it into meaningful information, so data mining assist the bankers to take concrete decision. This paper is an attempt to analyse the data mining technique and its useful application in banking industry like marketing and retail management, CRM, risk management and fraud detection.

Keywords


Data mining, Knowledge Discovery in database, customer relationship management, banking

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References


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DOI: https://doi.org/10.26483/ijarcs.v8i5.3441

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