Evaluating Effectiveness of “Internet Marketing†Techniques with special refrence to Viral Marketing
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Abstract
Internet marketing has evolved into a major marketing branch for many existing companies. Many new enterprises see the
effectiveness and advantages of electronic business by not being limited by time and distance when engaging in business activity. The
opportunities to do business worldwide with the click of mouse are enormous and enticing. The skyrocketing success of Hotmail.com has shaken
the Internet marketing world encouraging entrepreneur to develop marketing concepts and to convince capital venture companies to finance
them. Despite promising innovative products, many start-ups disappeared as quickly as they had appeared. Something fundamentally had gone
wrong. The Internet has brought many unique benefits to marketing, one of which being lower costs for the distribution of information and
media to a global audience. The interactive nature of Internet marketing, both in terms of providing instant response and eliciting responses, is a
unique quality of the medium. Internet marketing is sometimes considered to have a broader scope because it refers to digital media such as the
Internet, e-mail and wireless media; however, Internet marketing also includes management of digital customer data and electronic consumer
relationship management (ECRM) systems.
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Keywords: Viral Marketing, Internet Marketing, Permission Marketing, CRM
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